What can you expect from an excellent Customer Service

Right. So you’re in the market for a new piece of jewellery. Whether it’s engagement rings, necklaces, wedding rings, pendants or maybe something out of the ordinary. You have been browsing the web, looking through a range of sites that promise to deliver a great product, for a competitive price. The major brands aside, most online jewellery stores tend to promise big: Artful web design, a range of products in a number of different categories, contact info, blogs, customer service page etc. But is this enough when making a key purchasing decision. One that will stay with you for a long time?

There is a lot to take in when buying jewellery.

And if you, like many users who are seeking a reliable and attractive proposition when it comes to your choice of the jewellery store, the design, gemstone, and metal, it might be tempting to go with one of the many options. Since there’s isn't a shortage of dealers, sellers, and merchants that come to the fro.

But buying jewellery is not like buying consumer goods. In addition to the cost, jewellery, such as engagement and wedding rings, are significant emotionally. And carry great weight in the hearts of the customers. Further, as wearable goods, there is a very personal element attached to them. Hence it is important that prospective buyers, look out for key factors in the companies that sell jewellery.

1. Product Options

Choices matter.

The company’s website is the doorway to its products, services and its philosophy. The range of its jewellery, the type and number of services it provides, and what the company stands for, is communicated by the content, structure and presentation of its website. Notable here is the range of products. Reputable companies, that have a dedicated history in serving customers, tend to have a wide range of products in each product category: From engagement rings, wedding, rings, necklaces etc. With each product supplemented by subcategories that differ in terms of precious stones, metal type, design, colour options etc.

The more options the better. However, customers must bear in mind that the top sellers also provide options to customize their chosen jewellery. The tastes of customers are varied and growing, and the best companies give customers the choice to partake in the design of their chosen jewellery. This service is not something most companies can provide.

2. Customer Orientation

The customer is king.

In addition to the usual product categories, contact page etc. What does the site offer in terms of dedicated customer-oriented services? From live chat services, which permits interactions with representatives from the company. To the ability to book virtual appointments, where the customer can directly communicate with company representatives for one-on-one discussions. The best companies provide a tailored experience in understanding the customer's tastes, financial capabilities etc.

Every customer is unique. The expectations differ according to a range of factors. Meeting them requires a commitment to understanding, and meeting those requirements. From delivery times and method (desired location). Organizations that succeed in this area, by first communicating their capabilities clearly and upfront, and deliver as per expectations, are the most trustworthy.

3. Resizing

Selecting and buying your jewellery is only the first step.

During the purchasing process, the customer needs to know what the company has to offer in the aftermath of the purchase. Does the company provide services for adjustment and design change? What is the cost structure for such services, if any?

Getting the size of the jewellery, like engagement rings and wedding rings, right is tricky business. One that is not as straightforward as getting a rough estimate of the measurements of her ring finger (in the case of engagement and wedding rings). The best companies provide dedicated info, tips and tools to potential customers, such as those who are planning on getting their future spouse the right and fitting ring.

For jewellery items, unlike durable goods, are personal in nature. Getting the size, shape and design right is key. This requires a dedicated engagement of customer expectations. Whilst not forgetting the element of surprise!

4. Delivery

Potential customers must pay careful attention to the delivery guidelines provided by jewellery organizations. Most companies only deliver products within a certain geographical area or country. And even within such areas, there could be limitations. It is key that customers learn in advance the delivery capabilities of your chosen jewellery store.

Next, delivery times. Which differ in terms of product availability, and design requirements. The most reputable companies present product-specific information, from available stocks, design time, and shipping duration. In addition, reliable sellers design jewellery items in the house. So this is another point which potential customers ought to consider.

4. Returns

Not every purchase ends in success.

Sometimes the customer is not the most satisfied with his final product. So what happens when you feel that its time to return what you have bought? Here it is important to consider what the Returns Policy (if the company has one) when it comes to the purchased jewellery.

Whilst most companies offer some version of a returns policy. The most reputable ones differ in terms of length of time, and the clear communication of the return policy. Is the duration for return a month, two or more? What are specific requirements when it comes to returns and what could potentially void the policy? These are questions that every customer must consider prior to making any jewellery purchase.

5. In conclusion

Buying precious jewellery is not like going to the grocery store and buying your favourite cereal. Given the costs, the emotional worth (in marriage and engagement), this is a process that must be handled with great care. Finding the right organization that can cater to these many requirements, whilst understanding the customer's specific expectations, before, whilst and after purchase is not something every jewellery store can handle.

Hence it is important potential customers do the required research, then contact and communicate with jewellery sellers, gain the necessary information and recognizes those who actually value the satisfaction of the customers.