Pink sapphires are rising in popularity under the category of sapphires, but also among gemstones in general. As a greater number of people are drawn to its attractive colour, that ranges from the lighter version of pink to deeper cherry coloured tones. The growth in demand for pink sapphire has been due to a number of factors. First, owing to the general rise in demand for coloured sapphire varieties: where people are expressing a growing desire for showcasing different coloured stones. From their choice of engagement rings, necklaces to pendants. Two, the rise in popularity of rose gold jewellery has indirectly contributed to the demand for pink sapphires. Where pink sapphires, have been viewed as a natural complement to rose gold metal, and more broadly to rose gold colour in general use. The value of pink sapphire jewellery lies with the kind of meaning it carries for the wearer: For it is a colour that can be viewed as a sign of romance and femininity.